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WaveSpeedAI
Q4 2025 Influencer Marketing Vendor Brief
Accelerate Creation. Professionalize Reality.
Premier Platform for Professional Multimodal AI Production
Dual Engine: AI Infra + AI Studio

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Company Overview
WaveSpeed.ai is the global premier platform for professional multimodal AI production, serving as the technological foundation where AI reshapes production, empowering everyone to create.
Infra Line
World-leading inference acceleration engine delivering 2.65s inference speed - faster than FAL/Replicate benchmarks
Studio Line
Vertical professional production workstation aggregating 500+ SOTA models (Flux, WanX, Vidu, Kling, Nano Banana)
REAL Brand Personality: Reliable, Ecosystem, AI-Native, Leading

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Campaign Purpose
What Vendors Must Understand
This Q4 2025 campaign aims to accelerate brand awareness, drive qualified traffic, and activate developer adoption through strategic influencer partnerships.
Core Positioning
"WaveSpeed = The Fastest Multimodal AI Inference Platform (Video + Image)"
Vendor Role
Provide vetted creators, comprehensive measurement, detailed reporting, and campaign optimization
Success Metrics
Track branded search volume, Share of Voice in AI categories, and developer engagement

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Q4 Marketing Objectives: 3 Pillars
1
Awareness
  • Increase branded search volume for "WaveSpeedAI"
  • Boost Share of Voice in AI Infra + Studio categories
  • Establish thought leadership in multimodal AI space
2
Traffic
  • Generate 150k–300k qualified impressions
  • Drive 10k–25k unique visitors to platform
  • Achieve 3%+ click-through rates on campaign content
3
Activation
  • Acquire 1,000–2,000 new platform signups
  • Generate 200k–500k API calls (first 20 free)
  • Convert 15%+ of signups to active developers

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Key Technical Narratives
Core Messaging Creators Must Highlight
All campaign content must reinforce WaveSpeed's Q4 technical storylines with accurate data and benchmarks.
Lightning Speed
2.65s inference speed - demonstrably faster than FAL/Replicate benchmarks
Comprehensive Ecosystem
500+ models integrated spanning video and image generation capabilities
Developer Efficiency
Unified API reduces integration time by 80% compared to fragmented solutions
Cost Optimization
GPU utilization +300% resulting in significantly lower inference costs
Complete Workflow
Infra + Studio = end-to-end production pipeline for professionals

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Budget Framework Q4 2025
Total campaign investment: USD $10,000–$30,000 with performance-based allocation
Recommended Platform Allocation
YouTube (Long + Shorts)
45% - Deep tech explanations + quick demos
Twitter(X)
25% - Developer community engagement
TikTok
20% - Speed comparisons, viral content
Reddit/Dev Communities
10% - Technical discussions, Q&A
Expected Performance
$40
Target CPM
Average across platforms
$1.25
Target CPA
Cost per acquisition

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Target Markets & Languages
Tier 1 Priority (80% Reach)
  • US / UK / Canada / Australia
  • Spanish-speaking LATAM
  • Indonesia
  • France
  • Arabic-speaking regions
Tier 2 Markets (20% Reach)
  • Brazil
  • Russia
  • Vietnam
  • Germany

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Target Platforms & Price Caps

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Creator Persona: Mandatory Requirements
All selected creators must meet strict technical and audience alignment criteria.
Technical Credibility
Must be tech/software/AI/developer-oriented with demonstrated API usage experience
Performance Standards
Must demonstrate real inference speed and present accurate benchmarks or model demos
Audience Alignment
Followers must care about "AI generation", "video models", "speed", and "API integration"
Content Quality
Must showcase real WaveSpeedAI API usage with authentic generation demonstrations

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Creator Tiers & Pricing Model
Tier 1 (Large Creators)
  • 100k+ avg views per video
  • CPM: $35–$90
  • 1 flagship creator for maximum impact
Tier 2 (Mid Creators)
  • 10k+ avg views per video
  • CPM: $30–$60
  • ≥5 creators for sustained engagement
Tier 3 (Small Creators)
  • 1–5k avg views per video
  • CPM: $25–$50
  • ≥10 creators for broad reach

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Content Framework: Mandatory Elements
Every piece of campaign content must include all three core components to ensure consistency and effectiveness.
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Tech Value Expression
Clearly articulate WaveSpeed's technical advantages: 2.65s speed, 600+ models, unified API, cost efficiency
2
Live Demo
Real-time API usage with timer + actual generation process showing speed advantage
3
Dual Call-to-Action
"Try WaveSpeedAI to run your multimodal AI models faster" + signup/API exploration prompt

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Compliance & Risk Control
Non-Negotiable Standards
Authenticity Verification
Zero tolerance for fake views, followers, or engagement. All metrics must be organic and verified
Real Demo Footage
All demonstration content must use actual WaveSpeedAI API with real API keys - no simulation
Technical Accuracy
No exaggerated claims (e.g., "100x faster" prohibited). All benchmarks must be verifiable
Legal Compliance
Must tag #Sponsored per regional regulations. Full compliance with FTC and local advertising standards
Brand Integrity
All content must align with WaveSpeedAI brand guidelines and technical messaging accuracy

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KPI Framework
Campaign KPIs
  • 150k–300k impressions
  • 10k–25k unique visitors
  • 3%+ CTR average
  • 1k–2k signups
  • 200k–500k API calls
Creator KPIs
  • 95% content approval rate
  • Shorts/TikTok completion ≥20%
  • Authentic engagement quality
  • On-time delivery
Vendor KPIs
  • Weekly detailed reporting
  • UTM + GA4-based tracking
  • 100% whitelist approval
  • Campaign optimization

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Execution Timeline: 4-Week Plan
1
Week 1: Foundation
  • Creator whitelist approval
  • Script development & alignment
  • API key distribution
  • UTM setup & tracking
2
Week 2: Production
  • Content draft review
  • Batch content production
  • Technical accuracy verification
  • Final approvals
3
Week 3: Launch
  • Coordinated release wave
  • Content amplification
  • Real-time monitoring
  • Performance tracking
4
Week 4: Optimization
  • Performance optimization
  • Retargeting campaigns
  • Data analysis
  • Final comprehensive report

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Deliverables Required from Vendor
Creator Shortlist
Vetted creator profiles with audience analysis, engagement rates, and technical credibility assessment
Audience Forecast
Detailed audience demographics, reach projections, and expected performance metrics per creator
Content Scripts
Pre-approved scripts incorporating all mandatory elements: tech value, demo, and CTAs
Full Funnel Reporting
Comprehensive analytics from impression to conversion, including UTM tracking and GA4 integration
Consolidation PDF
Final campaign summary with insights, learnings, and recommendations for future campaigns
UTM Traffic Breakdown
Granular traffic source analysis with attribution data and conversion pathway mapping

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Contact & Approval Process
Key Contacts
WaveSpeed Marketing Lead
WP
Email: partnerships@wavespeed.ai
Response Time: 24 hours

WaveSpeed Influencer Lead
WP
Technical review & approval
Reporting Cadence
  • Daily campaign monitoring
  • Weekly performance reports
  • Mid-campaign optimization review
  • Final comprehensive analysis
Shared Dashboard
Real-time access to campaign metrics via agreed platform (GA4, UTM tracking, custom dashboard)

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Appendix: Brand Foundations
Brand Positioning
Global premier platform for professional multimodal AI production
Tagline
"Accelerate Creation. Professionalize Reality."
Two-Line Strategy
Infra: World's fastest inference engine
Studio: Professional production workstation
REAL Framework
  • Reliable: 99%+ uptime
  • Ecosystem: 600+ models
  • AI-Native: Built for AI-first world
  • Leading: Fastest inference

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Appendix: Model Ecosystem Map
WaveSpeedAI integrates 600+ Models across diverse categories for comprehensive multimodal production
Image Generation
Flux, Stable Diffusion variants, DALL-E integration, custom fine-tuned models
Video Generation
Sora-style models, Kling, Vidu, Pika, custom video LLM implementations
Multimodal Models
WanX integration, cross-modal generation, unified input processing
Specialized Models
Nano Banana, industry-specific training, enterprise custom models
API Ecosystem
Unified API access, streamlined integration, developer-friendly documentation
Performance Engine
Proprietary acceleration, dynamic scheduling, cost optimization algorithms

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